Five Lessons from Five Years of Working with Estate Agents
Next month, the Estate Agent Content Club (EACC) celebrates its fifth anniversary. What began as a simple idea while lounging on a sunbed in Turkey has become something far beyond my wildest dreams. We’ve now served over 500 estate agents, raised more than £60,000 for community and charitable causes through the Karma Club (our community/charity […]
The Three Most Underrated Agents You Should Check Out
I coined a phrase last year that there were a lot of agents doing the rounds on social media that were more ‘high profile than high performance.’ You’ll have your own opinions on this, but my take is that there’s a clique in the industry that gets WAY more attention than they deserve. The estate […]
Thank you, and a Daily Idea Update
Thank you, and a Daily Idea Update Last week, I asked for input about an idea I had that would involve sharing a daily idea to help your agency. The question was: ‘Would you / your agency benefit from a Daily Idea being shared with you?’ We received a lot of yeses, so we’re going […]
What do you think of this idea?
From January 1st to December 31st 2023, I posted a Daily Idea on social media to help estate agents.It was well-received and fun to do. I didn’t miss a day and now have 365 days of ideas in our archives. Here’s where I need your help. Would you find it helpful if I set up […]
How NOT to Sound Like a Robot
Artificial intelligence is here to stay. Using it can be an incredible time-saver. It can make life a whole lot easier. But for estate agents, overusing it can make them sound boring, samey and predictable – especially ChatGPT. We use ChatGPT in our working days among our team. It’s like a turbo-charged Swiss Army knife, […]
How Ethical Is YOUR Estate Agency?
I’ve worked with estate agents since 2010. During that time, I’ve seen the good, the bad and the ugly (in terms of how they act – not how genetics formed them). I’ve spoken about this before, but there’s one thing that all the best independent agents I’ve worked alongside have in common. They have an […]
How NOT to Employ Plebs
Hello folks, This week’s article is short and sharp. But I just had to share this with you as it’s excellent advice. I met a mate a few weeks ago who runs a VERY successful building company that employs more than 30 people. He gave me some brilliant advice around recruitment – and in his […]
Why Homeowners Get P!$$ed Off With Agents
What makes a homeowner want to switch estate agents and try a new one to sell their home? It’s a question we’ve mulled over for the past month. Especially as we’ve been working on a guide to help people see if switching agents is the best move for them. And part of that process was […]
Priceless Advice from an Estate Agency Millionaire
This week’s article looks at an estate agent I worked with who ended up with millions in the bank after four decades in the business. More than just his knack for selling houses, it was his clever marketing, wholehearted community involvement, and a brand that was always on display that set him apart. He weathered […]
HITS: A Winning Formula for Estate Agent Content
How Content Marketing Benefits Your Estate Agency Last year I was asked to contribute to The Negotiator magazine (May 2023, Pages 31-33) for an article on the power of estate agency content. Below are some of my thoughts. From Jerry Lyons, Founder of Estate Agent Content, the UK’s number one ranked estate agent content creators […]
