The one thing the world doesn’t need right now is another average podcast, especially about estate agency.
A few years ago, I used to listen to most of the ones linked to the UK property industry.
During the COVID lockdowns, they were a lifeline and felt valuable. There were some really good ones: fresh thinking, different perspectives, and useful ideas.
Then slowly but surely, most agency-linked podcasts have become one of two things:
- Agenda-driven recruitment tools for software of partner model agency businesses.
- Profile-raising ego trips where the interviewer (in its loosest term) is running through a standard set of questions, usually generated by AI, and isn’t genuinely interested in the person they are talking with.
The mistake, I believe, that 99 per cent of these podcasts make is that they’re too safe, under-prepared, and pretty dull.
When it comes to podcasts, I prefer to listen to stuff from outside the industry.
The two I listen to most regularly are:
Founders by David Senra is brilliant.
He studies the biographies of business leaders, cultural and sporting icons, and relays key learnings.
You can feel Senra’s genuine passion and intense curiosity for his subjects. His pods never feel like an exercise in going through the motions.
My favourite so far was with a guy called Todd Graves, who founded the multi-billion-dollar company Raising Cane’s, which has high-quality chicken fingers as its primary product.
It’s Graves’s focus and diligence that make him so interesting to listen to.
The focus theme crops up in almost every episode – whether it’s Steve Jobs at Apple, Sam Walton from Walmart, or Estee Lauder – picking one thing and obsessing over it seems omnipresent in these kinds of leaders.
I also like UK entrepreneur James Sinclair’s Business Broadcast podcast, where he talks with small- to medium-sized business owners about their situations and offers practical advice based on his years of experience running multiple businesses.
He’s usually good fun, always down to earth and is someone who has been the
Both podcasts are very different, but at their core, they share a genuine desire to help listeners get better at what they’re trying to achieve, whether it is running a business or learning how to maximise their personal potential.
Sure, they both run adverts to fund their work/podcasts, but neither feels as if there’s an overriding commercial or egotistical agenda at play.
And that’s why I think they both do well.
Thanks for reading.
Jerry
